Kathmandu, 15th January 2021 – In ways we could never have predicted, COVID-19 has transformed our lives, but it also provides an opportunity for us to step back and rediscover the world around us. Simple things like sharing a meal with friends and family, have taken on new significance. This insight translates into Coca-Cola’s new ‘Coke and Meals’ campaign in Nepal which celebrates togetherness and joy of shared food moments with Coke. Taglined “Khana Je Hola, Swad Badhauna Coca-Cola,” the campaign reestablishes the message that when paired with Coke, even an ordinary meal can turn delicious.
Commenting on the campaign, Mr. Ambuj Singh, Country Director, Coca-Cola in Nepal said, “This campaign is about sharing meals and special moments at home, and also brings to light the comfort and authenticity of Coke’s connection to food. We see this campaign as a big, unifying sentiment that’s right for both the moment and the brand. Coke and meals are a perfect pairing and we want to encourage our consumers to create their very own Coke-and-meal rituals.”
Coke and Meals is an extension of the earlier Coke and Momo campaign and further accentuates the authenticity of Coke’s connection with food. The campaign stars popular actresses Samragyee RL Shah and Alisha Rai, and singers Kengal Shrestha, Jay Author and Aizen, which showcases how the idea of a quality mealtime can come to life with Coke.
Mr. Pradip Pandey, Managing Director, Bottlers Nepal Ltd. said, “Coke and Meals campaign has been successful globally and we are happy to roll it out in Nepal as we establish Coca-Cola as the perfect beverage partner to any food. In the sixth year of the campaign, we are happy to extend the message to “Khana Je Hola, Swad Badhauna Coca-Cola”. The message perfectly reflects the ideal meal ritual and mealtime bonding.”
The Coca-Cola Company in Nepal has many surprises planned for its consumers throughout the campaign.
To stay updated about the exciting Coke and Meals campaign, you can like and follow the official Coca-Cola Nepal Facebook and Instagram pages @cocacolanepal.
About Coca-Cola in Nepal
Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve livelihoods of communities. As part of The Coca-Cola Company’s commitment towards a ‘World Without Waste’, Coca-Cola Nepal has been working with Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of PET waste in Kathmandu and recently partnered with Creasion to establish a responsible PET recovery and recycling hub in Chitwan. Through the STAR Retailer training program, Coca-Cola Nepal is also empowering women retailers, in line with The Coca-Cola Company’s global 5BY20 initiative. Coca-Cola Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.